Silestone or Dekton are materials that have revolutionized the world of the kitchen, right?
The arrival of SILESTONE in the beginning was not easy, which was a similar case with DEKTON. Changes are not easy and a change in the design of kitchens has been achieved based on various aspects.
The marketing strategy has been a true innovation in the industry and I understand that was the great architect of the success of SILESTONE, the focus brand presence through specialized magazines, creating a network promotional pdv, exposing the material at free exhibitions, unlimited samples, as well as engaging the services of top athletes (Fernando Alonso, Nadal, Pedrosa) chefs (Aduriz, Dani Garcia, David Muñoz, etc.) public figures (Velencoso, Paz Vega, etc.) I think it has It has been one of the pillars.
On the other hand, our allied marble workshops, which have been the main drivers of these efforts were reflected in consumption, as workshops that have had to evolve, they have seen these changes in trend, with their good work able to transform a great product in a way of life, giving quality and versatility spaces.
They have been and they are protagonists to this change, we’ve seen countertops wood, laminate, very classic granite to a range of colors, sizes options not seen before which would not have been possible without our partners workshops.